As one of Queensland’s leading security service providers, we’ve been fortunate enough to work with some of the largest events throughout the state – from sporting matches and local festivals, to concerts headlined by some of the most iconic artists in the world. During our two decades in business, we’ve seen exponential growth in venue infrastructure, event capacity and the frequency of events themselves.
Bigger events means bigger crowds, which in turn requires the assistance of more security and event personnel to ensure the safety of all patrons and attendees. Now, more than ever before, security companies are having to become more adaptable to large-scale events. So, how will security companies respond to the rise of these larger events? And what measures will have to be taken to ensure the highest level of safety for all patrons and visitors?
Ahead of some of this year’s biggest events, including performances from two of the world’s largest pop sensations, Adele and Justin Bieber this month, and the 2017 Rugby League World Cup set to take Australia by storm later this year, we thought we’d take a look into what the future holds for security companies and their professional personnel.
Here are our forecasts for the future of security:
TREND 1: GROWING CROWDS & VENUE CAPACITY
There’s no doubt that crowd attendance is growing rapidly, and with it, many venues will soon struggle to compensate for the overwhelming demand. One would think that a 60,000 stadium capacity would be more than enough to satisfy the crowds, yet Adele’s recent shows at Brisbane’s stadium, The Gabba, sold out within a matter of minutes and fans gathered outside the venue during her two concerts for the chance to hear the songbird. So what does this demand mean for future venues and security? Venues hosting large events may eventually need to expand, or even relocate to accommodate for increased demand. Security firms will have to become more scalable to meet the demands associated with bigger venues and crowds by implementing a larger crowd control personnel to patron ratio and increasing security checks at all gates and other notable venue locations.
In addition to this, monitoring patron access to and from these events will be placed at a higher level of importance when it comes to delivering efficient safety and security for all patrons.
TREND 2: EMERGENCE OF NEW SECURITY TECHNOLOGIES
Although venues may expand to accommodate for larger crowds, the time frame for traffic flow to and from the venues needs to remain the same to prevent aggravated patrons. To ensure optimum traffic flow it’s likely that newer, better, and faster technology will be introduced to aid security professionals in maximising efficiency of moving traffic flow to and from events.
Facial recognition may seem like something out of a sci-fi movie; still unattainable in today’s world, however these technologies are already being utilised for security purposes in airports across the world. We predict that facial recognition will advance in the near future, with recent studies showing that computers are reaching human level performance in facial recognition on Facebook alone.
For event security purposes, facial recognition can help monitor traffic flow to and from any major event whilst also ensuring that security services are maintained to the highest standards. Recent technology has shown that facial recognition can verify a person’s ID within two seconds, providing quick and accurate results. This technology would also help control 18 and over areas at events, cutting down on fake IDs, and ensuring that the venue and its patrons are not at risk.
Implementing facial recognition into large events such as sporting games, concerts and festivals would allow for larger crowd attendance whilst maintaining, or even improving efficiency in areas where human error can occur.
TREND 3: THE RISE OF A STRONGER, MORE HOLISTIC SECURITY FIRM
The days of professional security providers solely monitoring crowd control and traffic flow to and from events may soon be over as companies begin to take on more responsibility for the logistics of an event as a whole. From event planning and crowd control, to executing road management, security service providers will adopt more of a holistic approach to managing events. The result? Increased efficiency for both attendees and venue operators.
Lack of effective traffic management to and from events can lead to chaos and hours of waiting for taxis, ubers and overcrowded public transport, which can in turn, lead to incidents of violence as patrons’ tempers flare while they become impatient. Events at Suncorp Stadium have, in the past, created havoc for the people not only attending the event but for those using the roads and highways surrounding the venue. The Adele Concert posed particular concern for Monday morning’s peak hour commuters due to anticipated public transport delays from Sunday night’s concert.
A firm responsible for all event logistics may make it easier on venue managers, as they will have an extended, holistic support team to help plan and execute the event. In addition, all team members will be working towards the same goal of ensuring the event runs as smoothly as possible. Of course, this will mean that firms will have to employ individuals with a wider range of skills – such as planning and management, and seek the assistance of additional industry players such as council traffic controllers and police, but a more holistic approach will mean that all bases are covered.
TREND 4: USE OF ROBOTICS
While robotic technology may still be in its infancy in regards to security, experts predict that these unmanned machines could become an integral part of the industry in the future.
Several manufacturers are trying to push the boundaries for innovative solutions, but there is still controversy as to whether the emergence of robotics will increase the efficiency of the security services industry, or whether it will put many security professionals out of employment.
It’s likely that robots will play an integral role in the future of security services, especially in relation to more standardised tasks such as verification checks, surveillance and patrolling, and abnormal audio detection. But it must be understood that they will be used for a support role only – for observation and reporting purposes.
If one thing is for certain, it’s that security services will always require that element of human intervention. Afterall, at large crowded events, where there is the potential for conflict, we need human guards who are armed with basic knowledge of human psychology to be receptive to crowd behaviour.
As essentially another form of a physically commanding presence, robots will efficiently operate alongside traditional security systems and professionals to deliver an additional level of security services to ensure the safety of the community.
So there you have it – our top predictions for the future of the security industry. There may be big changes in the air, but we’re optimistic that it’s only going to improve the quality and efficiency of our services for the entire community.
Looking to hire a professional security service company for your business or next event? As one of Queensland’s leading security service provide, CAP Security Services is a name you can trust. Contact us today to see how we can help!
Townsville Ph: (07) 4723 2000
Brisbane Ph: (07) 3892 7777